THE CLIENT

The Wood Roaster are leaders in wood roasted specialty coffee.

100% wood powered = extraordinary taste.

The Wood Roaster harness the power of wood to roast in a way that unlocks the exquisite flavour in the beans, like no other roasting technique can do.

Sourcing local Australian iron bark hardwood from sustainably managed forests, we use a traditional approach to roast our coffee through our ‘one of a kind’, state of the art wood roaster.

The result? Delicious mouth watering and award winning coffee blends you’re bound to love.

The Wood Roaster are proud to be using a natural and sustainable approach to deliver unparalleled tasting coffee that you’ll keep coming back for.

OBJECTIVE

Redefine the unique brand and offerings of The Wood Roaster, generate new leads and client engagement across the retail, wholesale and contract roasting sectors to establish The Wood roaster as a premium brand in the marketplace and coffee roasting industry.

WORK

  • Brand strategy
  • Art direction & visual identity development
  • Marketing & communications plan
  • Website design & development
  • Copywriting (website, brochures, brand messaging)
  • Business development and lead generation
  • Business consulting
  • Operational systems and process development
  • Custom photography
  • Social media strategy
  • Video production for social media
  • Brochure and collateral development
  • Campaign development

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~ Kim Loupis, Founder & Director, The Wood Roaster

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