THE CLIENT

Steadfast Life – life insurance

Everyone’s life is unique. That’s why your insurance should be too.

Steadfast Life are specialists in protecting your way of life and keeping it on track. In helping you, Steadfast Life take the time to understand your personal situation to make sure you have the right cover in place when you need it most.

Steadfast Life help in three ways:

  • Personal Life Insurance such as Life insurance, Trauma, TPD, Income Protection
  • Business Life Insurance including Keyperson, Buy/Sell, Guarantor Protection, Business Expenses
  • Employee Benefits and Group Insurance policies for Employers

OBJECTIVE

Reinvent the Steadfast Life Brand, update their websites & communication touch points, execute a range of marketing initiatives on their marketing ‘wishlist’.

WORK

  • Create a new brand strategy, including new brand positioning and key messaging
  • Revised tagline aligned to brand and messaging
  • Create new brand image that speaks to their target audience (including original concept and photo shoots)
  • Develop 2 x new websites (client & broker)
  • Copy writing
  • Produce 2 x corporate videos, 20 x education videos and 5 testimonial style videos
  • Create the ‘Life is…’ campaign
  • Develop EDM campaigns & print collateral

"Briohny's enthusiasm and ability to challenge the marketing "norm" produced a refreshing recreation of Steadfast Life's branding and marketing approach to referral partners and clients."

~ Daniel Orrell, Head of Business Development, Steadfast Life

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